The location couldn’t be more unlikely: an old garage in Oud Zuid a few doors down from an ambulance depot. Inside, the place is clinical; bare and tiled white like a butchers. A good time to introduce one of the butchers then (amongst his friends): the brewer at Butcher’s Tears.
Once the
machinery is installed, the holy trinity of brewing, drinking and music
(there’s room in the back for bands and film screenings) will be complete and
on the same premises, making Butcher’s Tears one of only six breweries in the
Netherlands to brew on site. In the meantime, the beers we drink now have been
brewed by Eric at a brewery in Belgium where they rent out space. “We try to
come up with something new every month but Green Cap (our first beer) is a
regular. We made it in honour of Sounds of the Underground Festival and word got around even though we had
no intention of becoming a phantom brewery before we opened. Actually at the
time, people thought it was too bitter, too complicated”.
So where
does Amsterdam place on the map? “Things are changing here. Amsterdam is really
just discovering interesting beers and I think that when Brouwerij 't IJ opened
they found it tough because people weren’t ready”. I point out that the change
in tastes has led to a handful of new beer spots popping up and ask whether he
thinks of them as competition. “Everyone’s doing their own thing. My thing is
looking at old dusty books on brewing history because there’s lots of things
that were done in past that’s now forgotten. A huge amount of knowledge has
been replaced by trends – just look at the IPA. Everyone feels like they need
to make an IPA even if no one really knows what it is.” We laugh, Eric
knowingly, me sheepishly, and I ask about his inspiration for new beers.
“Everywhere which is why I need to get my ideas out.”
And the
name? “The Butcher was the name of a celebratory batch of beer – my 50th – that
I made back in my kitchen brewing days. And so when we needed a name for the
brewery, we remembered it. Nowadays it’s (Rietveld Academie graduate) Felicia
that comes up with the names, designs and labels as well as the aesthetics of
the place. It’s all her crazy imagination”, he nods to the drawings on the
walls, dentist-chair lights and beer hall cum design cum picnic table tables.
All highly stylized like the website, her work as well. The place has a
cohesiveness to it and its minimalist, straight-up design is respectful of the
fact you’re sitting in an old garage to drink fussy beers. There’s nothing to
distract or detract from the tastes. A true proeflokaal.